The conference theme is EXPLORE, INNOVATE, TRANSFORM: Shaping the Future of Global Travel and Tourism Research.

With this in mind, we look forward to exploring new research topics, emerging trends and diverse perspectives. Innovations for the economy and new methods and processes will be discussed in the TTRA community to understand what transformations lie ahead. The aim is to learn how the tourism industry can actively shape the future.

We welcome abstract submissions that show how the tourism industry will change in the coming years and which trends and innovations are relevant. We like to know what sustainable transformations can be expected and how can destination managers and companies proactively respond.

While we seek a diverse range of submissions, several related sub-themes to consider for your submission include:

• New research and monitoring methodologies for destination management and marketing
• Exploring the impact of mega-trends on tourism
• Transforming tourism in destinations: the role of residents and the community
• Sustainability in action: closing the attitude-behaviour gap

In preparation for the 2025 TTRA International Conference, we are crafting sessions that showcase the synergy between academics and practitioners, emphasizing their joint efforts to propel research and leverage data to address challenges within the tourism industry. We invite abstract submissions showcasing instances of collaborative research between academics and practitioners. Particularly, we encourage submissions where both practitioners and academics can actively engage and participate in the presentation.