 | MSP2022: The 6th International Conference of Marketing Strategy and Policy, 2022 Virtual Newcastle, UK, November 8-10, 2022 |
| Conference website | http://mspresearchcenter.com/ |
| Submission link | https://easychair.org/conferences/?conf=msp2022 |
| Poster | download |
The sixth annual conference of Marketing, Strategy and Policy aims to invite research scholars, academics and practitioners from around the world to discuss and debate such transformations and their impacts with or without technological interventions. The objective of this conference is to bring scholarly minds together for exploring the new perspectives that can look into mechanisms which will uplift futuristic approach with an ethical and inclusive lens. In light of these discussions, this conference invites the empirical and conceptual papers that will contribute to the debate and expand knowledge required to deal with these transformations and adaptations. To continue this debate, scholars working in the field of both national and international business functions such as marketing, strategy, management, policy, technology, information sciences, data analytics and modelling etc. are encouraged to submit their conceptual and empirical research papers for presentation at the conference.
Submission Guidelines
All papers must be original and not simultaneously submitted to another journal or conference. The following paper categories are welcome:
Track 1: Brands and Branding
Track 2: Responsible Marketing
Track 3: International Marketing
Track 4: Sustainability and Sustainable Development Goals
Track 5: Innovation, Design and Technology
Track 6: Business to Business Marketing
Track 7: Future of Work
Track 8: Social Media Marketing
Track 9: Marketing & Operations
Track 10:Artificial Intelligence, Machine Learning, Modelling Analytics and Robotics
Track 11: Enterprise, Governance and Policy
Track 12: The Inclusive Marketing and Consumer Wellbeing
Track 13: Relationship Strategy in Technology Driven Era
Invited Speakers
- Professor Jag Sheth
- Professor Kelley Martin
- Professor Denish Shah
- Professor Charles Dennis
- Professor TC Melewar
- Dr Saurabh Bhattacharya
Publication
MSP2022 proceedings will be published online on the website of the conference by MSP2022
Venue
Online
Contact
marketingstrategyandpolicy@gmail.com