As global industries respond to evolving challenges, the demand for sustainable practices has emerged as a powerful force, shaping the future of sectors like Fashion, Lifestyle, Health, and Automobile on a macro scale. Simultaneously, access to technology has played an important role in expanding the scope for indigeneity and indigenous culture combined with craftsmanship in textiles, fashion design, accessories etc. on a macro level by enabling them to reach out to global audience and create a space for their indigenous creativity through personal expressions without any barriers such as colonial approach or nepotism. These changes have profoundly influenced lives and cultures worldwide, standing at the intersection of innovation, creativity, and economic growth. Their impact comes from the concept of responsibility that fosters positive contributions to address challenges related to economic, social and environmental challenges as sustainability challenges. The economics of business across industries encourages them to the push for fast and accessible products that often lead to unintended social and economic consequences like carbon emission, excessive use of natural resources such as water and violation of human rights. The current situation and dominant practices in the fashion industry call for a collective rethink of how companies can prioritize sustainability. Alongside industries, policy makers have been working to create regulatory framework which push industry towards transparency throughout the product life cycle. Technology has facilitated achievement of sustainability goals by gathering information starting from resourcing of raw materials, impact of production processes on the environment and marketing with sales strategies on social responsibility of companies through upcoming Digital Product Passport as a tracker of sustainable practices by the textile and fashion industry.

This conference is a call to action, inviting academic scholars to engage in redefining the current business models through innovation, technology, business partnerships, and cultural preservation strategies. While existing research has increased our understanding of sustainable practices, critical gaps remain, particularly in global collaboration, technological integration, and cultural preservation. We invite you to debate and explore to address these concerns by sharing insights to drive a more sustainable, responsible future. 

Submission Guidelines

Abstract Submission

Submit pdf version of your extended abstract of 1000-1500 words in double spacing using Arial Font 11 point with names of author(s) and their affiliation with references using APA referencing style. Please ensure that your submission includes purpose, objectives and novelty of your research with a brief of methodology, contribution and inclusion.

List of Topics

Scholars are invited to submit their research exploring not limited to critical themes identified below for driving a conversation on sustainable transformation.

• Sustainable Production, Design and Policies of Fashion products for Climate Emergency
• Sustainable Innovation and Consumption with Slow Fashion for Circularity
• Sustainable Fashion for Climate change, Decarbonisation and Zero Waste for Net Zero
• Sustainable Fashion Branding, Image, Identity and Heritage in digitalised world
• Fashion trends for Global Partnerships, Collaborations and Communities
• Socially Responsible Fashion for Sustainable Development Goals
• Digital Fashion, Fashion Technology, Fashion AI, Fashion Metaverse and Creative Computing
• Racism and Nepotism in Globalised World
• Creative Freedom, Indigeneity, Indigenous Trends and Institutions
• Global Trade and Local Craftsmen for Value Co-Creation

Committees

Program Committee

• Prof Suraksha Gupta
• Dr Pantea Foroudi
• Dr Sena Ozdemir

Organizing committee

• Dr Kaouther Kooli
• Dr Shahpar Abdollahi

Invited Speakers

• Dr Regina Frei, University of the Arts, London
• Mr Ross Alexander, Co-CEO, Green Threads
• Prof Subodha Kumar, Co-Editor, Production and Operations Managemnet
• Dr Dipayan Biswas, Editor-in-Chief, Journal of Business Research
• Dr Fevzi Okumus, Editor-in-Chief, International Journal of Contemporary Hospitality Managemnet

Publication

MSP 2025 Sustainable Fashion proceedings 

Book Chapters

• Sustainability, tourism, hospitality and events: Emerging trends and new opportunities, Routledge
• Sustainable waste management: Emerging trends and new opportunities, Emerald
• Corporate marketing strategy: A contemporary curation of branding, identity, image and reputation studies, Emerald
• Consumer Trends in Sustainable Food Innovation, Routledge
• Unveiling Consumer Preferences in Novel Food Technologies in Tourism and Hospitality, Routledge
• De Gruyter Handbook of Corporate Reputation Management Revitalising the Field for Research and Practice, De Gruyter

Special Issues

• International Journal of Advertising: Branding with Purpose: Corporate Reputation, CSR, and Sustainable Development Goals in Advertising
• Corporate Reputation Review: Convergence of Digital and Physical Worlds: Corporate Identity in the Age of the Metaverse
• International Journal of Consumer Studies

Supporting Journals (Papers with best fit and quality will be invited to submit to the Journal)

• Qualitative Market Research: An international journal
• Journal of Business Ethics
• Consumption Markets and Culture
• Journal of Marketing Management

Venue

The conference will be held Online

Contact

All questions about submissions should be emailed to pbg@mspresearch.com, cc marketingstrategyandpolicy@gmail.com