The 21st century is witnessing an unprecedented digital revolution, powered by Artificial Intelligence (AI) and digital transformation. From marketing campaigns driven by predictive analytics to algorithmic trading in finance, from AI-enabled recruitment in HR to automation in manufacturing, every business sector is being reshaped. For modern enterprises, digital transformation is no longer a choice—it is a strategic imperative for competitiveness, growth, customer engagement, and long-term sustainability.

In the contemporary business world, AI is redefining strategic decision-making, business models, and value creation. Companies are leveraging AI for real-time insights, agile operations, and hyper-personalized customer experiences. The integration of AI with emerging technologies such as Virtual Reality (VR), Augmented Reality (AR), Blockchain, and Generative AI is enabling organizations to redefine how they innovate, market, and deliver value across the digital economy.

This synergy is transforming businesses and fuelling a new wave of digital entrepreneurship. Powered by AI, organizations are achieving intelligent automation, predictive precision, and strategic agility in an ever-evolving global market.

However, this transformation also brings challenges for businesses — ethical governance, workforce reskilling, cybersecurity, data privacy, and digital inclusion. Companies must balance innovation with responsibility, ensuring that technology serves both economic progress and societal welfare.

India, with its vast demographic dividend, dynamic entrepreneurial ecosystem, and rapidly digitizing economy, stands at the cusp of becoming a global leader in AI-driven business innovation and digital entrepreneurship. At the same time, issues of inclusivity, rural development, and responsible innovation demand critical attention to ensure that the benefits of digital transformation reach every section of society.

This conference seeks to create a vibrant platform for academicians, researchers, policymakers, entrepreneurs, and practitioners to deliberate on how AI and digital transformation are reshaping the future of business, technology, and society — promoting sustainable, inclusive, and innovation-driven growth for the digital age.

Objectives of the Conference

1. To provide a platform for sharing insights on AI and digital transformation.
2. To explore emerging trends and applications of AI across business domains.
3. To address ethical, social, and regulatory challenges of AI and digital transformation.
4. To promote sustainable and inclusive digital practices.

Submission Guidelines

All papers must be original and not simultaneously submitted to another journal or conference. The following paper categories are welcome:

• The title of the manuscript must be clear, concise and in alignment with the theme.
• The abstract should range from 250 to 300 words.
• The Abstract must include Title, Author(s) Details and Affiliations with 6-7 Keywords
• Full papers must include all the sections like Title, Author and Affiliations, abstract, introduction, Research methodology, Analysis and Discussion, findings and Conclusion References and 6-7 Keywords
• Manuscript should not be more than 5000-6000 words and should be written in APA 7th Edition
• The Manuscript must be in Times New Roman, 12-point font size, single spaced with 1-inch margin all around

List of Topics

• 1. AI and Digital Transformation in Marketing

  • Consumer behaviour analysis & predictive marketing• social media, influencer, and sentiment analytics• Virtual & augmented reality in branding• Chatbots and conversational AI in customer experience• Pricing strategies and market segmentation• Consumer privacy, persuasion, and trust

  2 AI and Digital Transformation in Finance

  • Banking and financial services (chatbots, robot-advisors, credit scoring)• Blockchain, cryptocurrency, and digital payment ecosystems• Algorithmic trading and portfolio optimization• Fraud detection and financial security with AI• Risk management & compliance in digital finance• FinTech innovations and inclusion in rural banking• Regulatory challenges in AI-powered finance

  3. AI and Digital Transformation in Human Resource Management

  • Recruitment, selection, and employee engagement• HR analytics & workforce forecasting• Performance appraisal systems• Learning & development using AI-powered platforms• Employee well-being, mental health, and digital workspaces• Ethical issues of AI in HR practices

  4. AI and Digital Transformation in Entrepreneurship and Innovation

  • Business models for startups• Digital ecosystems for entrepreneurship development• Incubators, accelerators, and AI-powered mentoring platforms• Innovation through AI in MSMEs and family businesses• Social entrepreneurship and sustainability

  5. AI and Digital Transformation in General Management

  • Strategic decision-making and corporate governance• Digital leadership & change management• Business analytics for managerial decision-making• Sustainability and CSR in the digital age• Knowledge management• Managing diversity, equity, and inclusion

  6. AI and Digital Transformation: Emerging trends

  • AI, big data, and predictive analytics for business solutions• Cybersecurity, data privacy, and AI-based risk management• Cloud computing, edge computing, and digital infrastructure• AI in smart cities, IoT, and Industry 4.0• Generative AI applications in media and business• Robotics, automation, and future workplaces• Ethical frameworks for AI in IT systems

  7. AI and Digital Transformation - the Future of Society

  • Future of work: societal challenges & opportunities• Education & EdTech for inclusive learning• Healthcare, wellbeing, and telemedicine• Sustainability & climate change solutions• Digital governance, law, and public policy• AI ethics, human values, and cultural perspectives• Indian Knowledge Systems (IKS): bridging tradition with innovation

Committees

Program Committee

• Dr. Pratiksha Tiwari, Associate Professor, DIAS, Rohini, GGSIPU, Delhi
• Dr. Neetu Chaddha, Associate Professor, DIAS, Rohini, GGSIPU, Delhi
• Dr. Amju Batra, Associate Professor, DIAS, Rohini, GGSIPU, Delhi
• Dr. Divya Jain, Assistant Professor, DIAS, Rohini, GGSIPU, Delhi 

Organizing committee

• Dr. Meenakshi Kaushik, Associate Professor, DIAS, Rohini, GGSIPU, Delhi
• Dr. Komal Jindal, Assistant Professor, DIAS, Rohini, GGSIPU, Delhi 
• Ms. Rachna Sharma, Assistant Professor, DIAS, Rohini, GGSIPU, Delhi 
• Ms. Radhika Garg, Assistant Professor, DIAS, Rohini, GGSIPU, Delhi 
• Ms. Juhi Ahuja, Assistant Professor, DIAS, Rohini, GGSIPU, Delhi 

Venue

The conference will be held in DIAS, Sector-25, Near Isckon Temple, Rohini, Delhi-110085

Contact

All questions about submissions should be emailed to nc2026@dias.ac.in