CFP

ATMC2023: 9th Advances in Tourism Marketing Conference

University of Bordeaux

Bordeaux, France, September 6-8, 2023

Submission link	https://easychair.org/conferences/?conf=atmc2023
Conference program	https://easychair.org/smart-program/ATMC2023/
Submission deadline	May 3, 2023

Topics: marketing tourism wine tourism food tourism

The 9th Advances in Tourism Marketing Conference (ATMC) will be hosted by the University of Bordeaux. This new edition will once again be an opportunity to benefit from the expertise of all our colleagues, discover original and fruitful works, consider new research avenues, and provoke passionate debates. This 9th ATMC aims to explore, analyze, and evaluate the state of the art in tourism marketing from an international and marketing/consumer perspective and bring together academic researchers, policymakers, and practitioners. In addition to this general goal, each ATMC conference proposes a topical theme to provide both scholars and practitioners with an opportunity to engage and explore that theme in a series of focal discussions.

For any question you can contact the organizers Pr Jean-Philippe Galan & Dr Juliette Passebois-Ducros : atmc2023@u-bordeaux.fr

Visit our website: http://atmcconferences.com/

Conference Theme

ATMC 2023 will focus on “Wine, spirit & tourism: between innovation and authenticity”.

According to various sources (World Food Travel Association, Allied Market Research, IMARC Group, Future Marketing Insights, Technavio, etc.), culinary (i.e. food and beverage) tourism is a highly valued market whose CAGR is constantly increasing. Forecasts predict, with some variations depending on the source, a CAGR of over 15% by 2030. Food festivals and visits to production sites are the main drivers for this growth. Culture and gustatory pleasure are the motivations for consumers. However, the CoViD pandemic has shown a temporary inflection of this growth. This reveals the fragility of the tourism market in the face of external and unpredictable events (beyond the "usual" meteorological hazards). This adds, if need be, to continue to reflect on the economic model of tourism in regions where the economic activity is mainly centered on tourism. But above all, it has been observed that the pandemic has allowed a rest of natural resources, thus offering a new environment for tourists, which also leads to a reflection on the positioning of tourism offers in the context of tourist overexploitation of sites. The CoViD period has thus been the occasion of many innovations based on the digitalization of the offer. However, in the context of culinary tourism, this digitalization quickly reaches its limits, especially on the gustatory dimension.

The 9th ATMC in Bordeaux will therefore be a special occasion to propose special sessions around the reflection on the present and the future of culinary (and especially wine) tourism. In particular, a focus is expected on the tension that arises from the need for innovation caused by the awareness of the overexploitation of resources which seems to contradict the consumers' search for authenticity. Papers that offer theoretical reflections, methodologies, and case studies are welcome. We, therefore, expect research that studies how innovation allows for sustainable culinary tourism that does not alter the value of the offer and that allows for the preservation of the cultural and gustatory dimensions of such tourism.

Submission Guidelines

Researchers will submit their work with an extended 2000 words abstract followed by a full paper.

Abstracts should be submitted by May, 3rd, 2023 at the latest using EasyChair online submission system. Submit your papers on easy chair.

Authors will be notified on June 2nd, 2023 regarding the decision of the scientific committee on the acceptance of their paper

Qualifying papers (e.g. upon recommendation of the advisory board) will be invited for publication as an edited book due by an international publisher. The selected papers of previous conferences have already appeared in a series of book proposals by Elsevier, Routledge, Goodfellows, Cambridge Scholars, and Emerald.

Important dates

Submission – 3 May 2023

Notification – 2 June 2023

Registration – 25 July 2023

Abstracts should be written in Times New Roman 12, 1.5 spaced, should be limited to 2000 words max., and saved as a Word file.The delegates should submit an extended abstract structured following the IMRAD concept,containing at least:

Title and name of the authors (with affiliation and contact details) on a separate page
Title (try to stick to one of the sub-themes; additional sub-themes will be considered if they are in line with the main conference theme)
Introduction: Describe the topic and its relation to the conference theme/subtheme.
Contribution: Define the objectives of the paper, your motivation for choosing the topic, and the theoretical background of your research. Evaluate the relevance of the main question regarding the current state of knowledge.
Methods & materials: What is your research strategy and what is the main research question(about the topic addressed in the paper)? List the main analytical methods to be used in the paper (methods for data sourcing, and processing, as well as the testing method).
Results & Discussion: Describe the main results of the paper (if possible, indicate your expected recommendations) and discuss them in light of existing literature.
Conclusion
Present a list of main sources/literature used.

If the contribution is a case study: explain the information available and the method of deriving conclusions; If the contribution has a theoretical narrative: explain the existing knowledge and the paper’s added value in comparison.

List of Topics (not exhaustive)

Tourism marketing and sustainability
CoViD and Post-CoViD Tourism
UX design in tourism
Over-tourism and resistance to tourism
Co-creation of value in tourism services
Tourist behavior in social media and interactive marketing
Value co-creation in tourism
Shareable tourism and the collaborative economy
Well-being in tourism
Entrepreneurship in tourism marketing
Marketing tourism places, events, and spaces
Tourist decision-making and behavior
Community-based tourism
Marketing and designing the tourist experience
Robots and AI
Trust and reputation
Cross-cultural research in tourism and leisure behaviors
The impact of ICT developments on tourists’ decision-making and consumption processes
Customers/employees’ engagement in the hospitality and leisure industry

Committees

ATMC Executive Board

Antónia Correia, University of Algarve, Portugal
Alain Decrop, University of Namur, Belgium
Metin Kozak, Kadir Has University, Turkey
Alan Fyall, University of Central Florida, USA.

Organizing committee

Jean-Philippe Galan, University of Bordeaux, France, Conference co-chair
Juliette Passebois-Ducros, University of Bordeaux, France, Conference co-chair

François Cocula, University of Bordeaux, France
Fabrice Cassou, University of Bordeaux, France
Julien Cusin, University of Bordeaux, France
Franck Duquesnois, University of Bordeaux, France
Michael Flacandji, University of Bordeaux, France
Emmanuelle Sauvage, University of Bordeaux, France
Mathieu Nlend, University of Bordeaux, France
Ylong Liang, University of Bordeaux, France
Karine-Berangère Ferrari, University of Bordeaux, France

Scientific committee

Jean-Philippe Galan, University of Bordeaux, Conference co-chair
Juliette Passebois-Ducros, University of Bordeaux, Conference co-chair
Aise Kim, University of South Australia, Australia
Alexandra Rodrigues Gonçalves, University of Algarve, Portugal
Ana Isabel Rodrigues, Instituto Politécnico de Beja, Portugal
Andreas Papatheodorou, University of Aegean, Greece
Andres Artal-Tur, Technical University of Cartagena, Spain
Babak Taheri, Heriot-Watt University, UK
Beykan Çizel, Akdeniz University, Türkiye
Christele Camelis, University of Reunion Island, France
Erose Sthapit, Manchester Metropolitan University, UK
Fréderic Dimanche, Ted Rogers School of Management, Canada
Galia Fuchs, Ben-Gurion University of the Negev, Israel
Giacomo Del Chiappa, University of Sassari, Italy
Girish Prayag, University of Canterbury, New Zealand
Gürel Çetin, Istanbul University, Türkiye
Gürhan Aktaş, Dokuz Eylül University, Türkiye
Eugénia Ferreira, University of Algarve, Portugal
Hwan-Suk (Chris) Choi, University of Guelph, Canada
Isabelle Frochot, University of Savoie Mont Blanc, France
Jaime Serra, University of Évora, Portugal
Jalayer Khalilzadeh, East Carolina University, USA
Joan B. Garau Vadell, University of Balearic Islands, Spain
Johan Bruwer, University of South Australia, Australia
Juho Pesonen, University of Eastern Finland, Finland
Jun Wen, Edith Cowen University, Australia
Koffi Agbokanzo, University of Nantes, France
Laurence Graillot, University of Burgundy, France
Luisa Andreu, University of Valencia, Spain
Maria Alvarez, Boğaziçi University, Türkiye
Mark A. Camilleri, University of Malta, Malta
Martina Gonzalez-Gallarza Granizo, Universitat de Valencia, Spain
Maud Derbaix, Kedge Business School, France
Muzaffer S. Uysal, University of Massachusetts, USA
Rui Fragoso, CEFAGE, Universidade de Évora, Portugal
Rui Pedro, ISMAT, Portugal
Sanda Corak, Institute for Tourism, Croatia
Saurabh Kumar Dixit, North-Eastern Hill University, India
Stanislav Ivanov, Varna University of Management, Bulgaria
Stéphane Bourliataux-Lajoinie, Conservatoire National des Arts et Métiers, France
Szilvia Gyimothy, University of Lund, Sweden
Tzung-Cheng Huan, National Chiayi University, Taiwan
Ulrike Gretzel, University of Southern California
WooMi Jo, University of Guelph, Canada
Xiang (Robert) Li, Temple University, USA
Yann Rival, University of French Polynesia, Tahiti

Venue

Located in southwest France and Southern Europe, on the European Atlantic coast, the city of Bordeaux is only a few hours from major European cities and just one hour from the Atlantic Ocean.

Bordeaux is a large French city enjoying an international reputation based on heritage (labeled UNESCO) and wine. Bordeaux city has recently been renovated. Bordeaux city is labeled as one of the best European destinations (city guides), welcoming more than 6 million tourists every year.

Bordeaux is also known as the “Wine Capital” of the world, The Bordeaux wine yard is one of the oldest in the world (from 2000 years), the largest one (117,000 ha), and hosted legendary wines such as Pétrus or Margaux. The region of Bordeaux is one of the most attractive regions for both domesticand international wine tourists. Appellations such as Saint Emilion or Pomerol have gained recognitionamong wine tourists. At the earth of the city center, the “cité du Vin” (city of wine) is a cultural flagship (opened in 2016), dedicated to “wine civilization” and using cutting-edge technology toexperience interactive activities.

Bordeaux is a member of the “great wine capital”, an astonishing network of wine regions.

Contact

All questions about submissions should be emailed to atmc2023@u-bordeaux.fr