Keyword:Marketing Intelligence

Publications
Marketing Intelligence System: Build up an Effective Future Decision in Business V Vinayagalakshmi EasyChair Preprint 7420
Development of Proposition on Marketing Intelligence on Distributors’ Process Optimisation P Divakar EasyChair Preprint 7168
Application of Marketing Intelligence Among Green Banking and Geographical Indicator Products Attain Elevated Consumer Experience: a Distributor Marketing Intelligence System Approach V Kalyani EasyChair Preprint 5858
On the Strategic Impact of Internet of Things: The Development of a Research Framework Wilson Weng EasyChair Preprint 2789
Effect of Internet of Things on Business Strategy: The Mediating Role of Marketing Intelligence Capability Wilson Weng EasyChair Preprint 2729
Toward the Enhancement of Marketing Intelligence Capability: The Role of Internet of Things Wilson Weng EasyChair Preprint 2691
On Pursuing Competitive Strategy: The Effect of Marketing Intelligence Capability Wilson Weng EasyChair Preprint 2640