Author:Marcus V. Leite

Publications
A Novel Approach for Commercial Opportunities Qualification Using the BANT Methodology Under the Fuzzy Set Theory Framework Marcus V. Leite, Jair M. Abe and Marcos L. H. Souza EasyChair Preprint 13680

Keyphrases

bant criteria, BANT Methodology, Behavioral Biases, better sales cycle performance, commercial opportunity qualification bant methodology, decision making, expert assessments, fuzzy inference, Fuzzy Inference Systems, Fuzzy Logic, fuzzy set, fuzzy set theory, fuzzy set theory and fuzzy logic, improve sales cycle performance, Lead Qualification, machine learning, marketing and sales teams, opportunity qualification methodologies, qualification of commercial opportunities, qualifying business opportunities, rating scores, Sales Forecasting, Sales Optimization, sample of commercial opportunities.