Author:Kemal Cem Soylemez

Publications
Consumer Animosity in Financial Markets Kemal Cem Soylemez EasyChair Preprint 7384
A Woke Approach to User-Generated Content: How Product Involvement and Gender Influence What We Post Kemal Cem Soylemez EasyChair Preprint 7376

Keyphrases

Brand Community, brand oriented content, China, community-oriented content, Consumer animosity, content-orientation, Cross-listing, ELM, Equity Theory, financial markets, gender, gender difference, gender product involvement, high involvement, high involvement brand, high involvement condition, High Involvement Product, high involvement product community, highinvolvement product community, involvement product, involvement product community, low involvement, Low Involvement Product, Nationalism, Online brand communities, Online brand community, oriented content, product community, product involvement, product involvement level, United States, user-generated content.