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Author
:
Lizet Marina González Salgado
Publications
Understanding Omnichannel Customer Experience Through Brand Trust and Its Impact on Shopping Intention: Structured Abstract
Francisco Jesús Guzman Martinez
,
Ana Calvo
and
Lizet Marina González Salgado
EasyChair Preprint 5693
Keyphrases
connectivity
,
consistency
,
flexibility
,
Omnichannel customer experience
.
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