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Author
:
Yu Zhao
Publications
Graphic or Short Video Recommendation? the Effect Mechanism of Recommendation Type on Consumers' Purchase Intention——Take Xiaohongshu as an Example
Min Qin
,
Shanshan Qiu
,
Yu Zhao
,
Wei Zhu
and
Shuqin Li
EasyChair Preprint 9999
Keyphrases
Experiential disclosure
,
Perceived psychological distance
,
purchase intention
,
Recommendation type
.
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