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Author
:
Wornchanok Chaiyasoonthorn
Publications
A Multidimensional Framework for Understanding E-Commerce Live Streaming’ s Effect on Purchase Intention
Yang Gu
,
Singha Chaveesuk
,
Wornchanok Chaiyasoonthorn
and
Manoj Chatpibal
EasyChair Preprint 13394
Keyphrases
impulsiveness
,
live streaming
,
purchase intention
,
SOR
,
Trust
.
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