Keyword:Brand Image

Publications
A Study on the Trust, Brand image, and TAM - Using the Meituan as an example Kun-Shan Zhang, Chiu-Mei Chen and Hsuan Li EasyChair Preprint 4643
Impact of Trade Protectionism on Firm’s Brand Strategy: Evidence from an Emerging Economy Vera Rebiazina, Alexander Krasnikov and Olga Kusraeva EasyChair Preprint 4469
The Archetype of Bolsonaro Candidate in the Brazilian Presidential Election in the Perception of the Young Elector (an Abstract) Ciro Gusatti, Flávio Brambilla and Daniela Prevedello EasyChair Preprint 3252
Value Co-Creation as a Promotional Strategy to Build the Institutional Image to a Hospital Located in the South of Brazil (an Abstract) Melissa Kanitz and Flávio Brambilla EasyChair Preprint 3204
Understanding the Factors That Influence Brand-Image of a Business School Brand: a Recruiter Prospective Srinivas Kavuri, Abdul Hafeez-Baig, Raj Gururajan and Dinakar Bhotta EasyChair Preprint 1340