Home
EPiC Series
Kalpa Publications
Preprints
For Authors
For Editors
Author
:
Melissa Kanitz
Publications
Value Co-Creation as a Promotional Strategy to Build the Institutional Image to a Hospital Located in the South of Brazil (an Abstract)
Melissa Kanitz
and
Flávio Brambilla
EasyChair Preprint 3204
Keyphrases
Brand Image
,
Co-creation Practices
,
service-dominant logic
.
Copyright © 2012-2024 easychair.org. All rights reserved.