Download PDFOpen PDF in browserHow Startups Gain a Market Edge Through Eco- Friendly Practices: Empirical Insights from Sustainable Startups through Data-Driven Analysis9 pages•Published: August 6, 2024AbstractIn the dynamic landscape of the entrepreneurial ecosystem, where ventures are adopting sustainable business models, it becomes essential to analyze whether the adoption of sustainable business practices has a competitive advantage. This study investigates the complicated relationship between Sustainable Business Practices (SBP) and Competitive Advantage (CA) on a robust dataset of diverse startups and applies advanced regression analysis with a 10-fold cross- validation methodology. The results show a strong and positive association between SBP and CA. The results not only establish a statistical relation but also highlight the significant impact of sustainable practices on startup competitive advantage. This research contributes to both academic literature and management decision-making by giving detailed insights, as well as a strategic roadmap for entrepreneurs looking to exploit sustainability as a cornerstone of their competitive strategy.Keyphrases: circular economy, competitive advantage, regression, startup, sustainable business practices In: Rajakumar G (editor). Proceedings of 6th International Conference on Smart Systems and Inventive Technology, vol 19, pages 385-393.
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