Download PDFOpen PDF in browserBeyond Brick-and-Mortar: Unveiling the Advantages of Internet Banking in the Digital AgeEasyChair Preprint 1223411 pages•Date: February 21, 2024AbstractIn the digital age, traditional brick-and-mortar banking institutions face increasing pressure to adapt to the rapidly evolving landscape of online financial services. This paper explores the advantages of internet banking over traditional banking models, shedding light on the transformative potential of digital platforms in the financial sector. Through an analysis of existing literature and empirical research, this study highlights key benefits such as accessibility, convenience, cost-effectiveness, and enhanced customer experience offered by internet banking. Keyphrases: Customer, experience, offer
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