Elevating Shopping Experience: Electronic Shelf Labels Unveiled

EasyChair Preprint no. 11733

Abstract

In today's dynamic retail landscape, the need for innovative solutions to enhance the shopping experience is paramount. Electronic Shelf Labels (ESLs) have emerged as a transformative technology, revolutionizing the traditional retail environment. This paper delves into the unveiling of ESLs, exploring their functionality, impact, and potential to elevate the shopping experience. ESLs replace conventional paper-based labels with digital displays, allowing for real-time updates of product information such as pricing, promotions, and product details. This dynamic feature not only streamlines operations for retailers but also provides consumers with accurate, up-to-date information, eliminating discrepancies between online and in-store pricing. Moreover, the integration of ESLs with inventory management systems enables automatic price adjustments, enhancing operational efficiency and reducing human errors. The scalability and flexibility of ESLs facilitate swift changes in pricing strategies, empowering retailers to adapt to market fluctuations and implement personalized pricing strategies efficiently. The impact of ESLs extends beyond operational enhancements. These labels serve as interactive tools, enabling customers to access additional product information, reviews, and even personalized recommendations through integrated technologies like Near Field Communication (NFC) or QR codes. This fosters a more engaging and informed shopping experience, empowering consumers to make well-informed purchasing decisions.

Keyphrases: Digital Transformation, Electronic Shelf Labels, Retail Technology

@Booklet{EasyChair:11733,
  author = {Berat Ali and Smith Milson},
  title = {Elevating Shopping Experience: Electronic Shelf Labels Unveiled},
  howpublished = {EasyChair Preprint no. 11733},

  year = {EasyChair, 2024}}