The Influence of Augmented Reality on E-Commerce Shopping Experiences

EasyChair Preprint 11976

Abstract

This research paper investigates the transformative impact of augmented reality (AR) on the landscape of e-commerce shopping experiences. With the rapid advancement of technology, AR has emerged as a powerful tool, revolutionizing the way consumers interact with online products and brands. The study aims to provide a comprehensive understanding of how AR enhances the overall shopping journey, influencing consumer perceptions, engagement, and purchase decisions. The research employs a mixed-methods approach, combining qualitative insights from user interviews and quantitative data from user interactions with AR-enabled e-commerce platforms.

Keyphrases: immersive, on, try

@booklet{EasyChair:11976,
  author    = {Jane Smith and Patrick Evan},
  title     = {The Influence of Augmented Reality on E-Commerce Shopping Experiences},
  howpublished = {EasyChair Preprint 11976},
  year      = {EasyChair, 2024}}