Navigating the Digital Frontier: a Deep Dive into the Pioneering Role of Augmented Reality in Revolutionizing the Landscape of E-Commerce Shopping Experiences

EasyChair Preprint 11975

Abstract

This paper embarks on a comprehensive exploration of the transformative influence wielded by augmented reality (AR) within the realm of online retail. This abstract delves into the innovative applications of AR technologies, unraveling their profound impact on reshaping the traditional e-commerce journey. From immersive product visualization to interactive and personalized shopping interfaces, the study unveils the pioneering strategies and technologies that redefine consumer engagement. By dissecting case studies and emerging trends, the abstract provides a detailed roadmap for businesses seeking to navigate the uncharted territories of the digital frontier, where augmented reality serves as a trailblazer in crafting more immersive, dynamic, and consumer-centric e-commerce shopping experiences.

Keyphrases: product, virtual, visualization

@booklet{EasyChair:11975,
  author    = {Jane Smith and Robert Thomas},
  title     = {Navigating the Digital Frontier: a Deep Dive into the Pioneering Role of Augmented Reality in Revolutionizing the Landscape of E-Commerce Shopping Experiences},
  howpublished = {EasyChair Preprint 11975},
  year      = {EasyChair, 2024}}