The Impact of Limited-Time Events and Exclusive Rewards on Player Spending in Online Games

EasyChair Preprint 13006

Abstract

Limited-time events and exclusive rewards have become common strategies employed by online game developers to drive player engagement and monetization. This study investigates the impact of these elements on player spending behavior within the context of online gaming environments. Through a combination of quantitative analysis and qualitative exploration, this research examines the effectiveness of limited-time events and exclusive rewards in incentivizing in-game purchases and driving revenue for game developers. Additionally, the study explores player perceptions, motivations, and behaviors surrounding these features, shedding light on the psychological and economic factors that influence player spending in online games. Insights gained from this analysis can inform game developers, publishers, and marketers on strategies for optimizing limited-time events and exclusive rewards to maximize player engagement, satisfaction, and revenue generation in the competitive landscape of online gaming.

Keyphrases: COD, Technology, online games

@booklet{EasyChair:13006,
  author    = {Shophia Lorriane},
  title     = {The Impact of Limited-Time Events and Exclusive Rewards on Player Spending in Online Games},
  howpublished = {EasyChair Preprint 13006},
  year      = {EasyChair, 2024}}