The Study of the Socio-Economic Impact of Songkhla MICE City’s Digital MICE Events in the Covid-19 Outbreak

EasyChair Preprint 7753

Abstract

COVID-19 is a threat to the MICE sector. The format of MICE events has been changing for over two years. Despite the fact that the Covid-19 situation has improved, a virtual or hybrid event will continue. The influence of conducting digital MICE events on the socio-economic situation of Songkhla, one of the Southern provinces in Thailand during the coronavirus pandemic was investigated in this study. We gathered materials from literature reviews and pertinent research. In addition, questionnaires were completed by 40 MICE hots and organizers in Songkhla, as well as 385 digital MICE event attendees, for a total of 425 participants. The findings revealed that MICE event owners and organizers are rather favourable about the benefits of digital MICE event management. Organizing online events, on the other contrary, resulted in some entrepreneurs losing more income and incurring more debt, according to both groups. All the specifics will be covered later in this article.

Keyphrases: COVID-19 impact, MICE digital Event, MICE industry

@booklet{EasyChair:7753,
  author    = {Pasawat Ketsattha and Songsin Teerakunpisut},
  title     = {The Study of the Socio-Economic Impact of Songkhla MICE City’s Digital MICE Events in the Covid-19 Outbreak},
  howpublished = {EasyChair Preprint 7753},
  year      = {EasyChair, 2022}}