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Impact of Trade Protectionism on Firm’s Brand Strategy: Evidence from an Emerging EconomyEasyChair Preprint 4469, version historyVersion | Date | Pages | Version notes |
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1 | October 26, 2020 | 8 | | 2 | December 15, 2020 | 9 | Acknowledgement The publication was prepared within the framework of the Academic Fund Program at the National Research University Higher School of Economics (HSE) in 2019-2020 (grant № 19-01-025) and by the Russian Academic Excellence Project "5-100". |
Keyphrases: Brand Differentiation, Brand Image, Brand orientation, brand awareness, brand strategy, emerging economy, emerging market, firm brand strategy, global brand, natural experiment, protectionism, trade barriers |
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