Analyzing the Effectiveness of Virtual Currency Systems on In-Game Purchases and Player Retention

EasyChair Preprint 13007

Abstract

Virtual currency systems have become a prominent feature in modern gaming, offering players a convenient and flexible way to make in-game purchases. This study aims to investigate the effectiveness of virtual currency systems in driving in-game purchases and enhancing player retention. Through a combination of quantitative analysis and qualitative exploration, this research examines the impact of virtual currency systems on player spending behavior, engagement metrics, and long-term retention rates. Additionally, the study explores the factors that contribute to the success or failure of virtual currency systems, including pricing strategies, reward structures, and user experience design. By gaining insights into the dynamics of virtual currency systems, this study seeks to inform game developers, publishers, and policymakers on strategies for optimizing monetization models and fostering player loyalty in the gaming industry.

Keyphrases: Technology, Virtual Currency Systems, in-game purchases

@booklet{EasyChair:13007,
  author    = {Shophia Lorriane},
  title     = {Analyzing the Effectiveness of Virtual Currency Systems on In-Game Purchases and Player Retention},
  howpublished = {EasyChair Preprint 13007},
  year      = {EasyChair, 2024}}