Evaluating the Influence of Reviews and Ratings on E-commerce Purchasing Decisions

EasyChair Preprint 11671

Abstract

In the era of digital commerce, the significance of online reviews and ratings in influencing consumer purchasing decisions cannot be overstated. This research paper undertakes a comprehensive examination of the intricate relationship between reviews, ratings, and e-commerce purchasing behavior. The study seeks to unravel the dynamics, drivers, and impacts of user-generated content on consumer decision-making processes in the online marketplace. The paper contributes to existing literature by offering a nuanced understanding of the mechanisms through which reviews and ratings shape e-commerce purchasing decisions.

Keyphrases: Resilience, Risks, Security

@booklet{EasyChair:11671,
  author    = {Jane Smith and Chris Liu},
  title     = {Evaluating the Influence of Reviews and Ratings on E-commerce Purchasing Decisions},
  howpublished = {EasyChair Preprint 11671},
  year      = {EasyChair, 2024}}