The Role of Artificial Intelligence in Enhancing E-Commerce Customer Experience

EasyChair Preprint 13355

Abstract

The rapid evolution of artificial intelligence (AI) has profoundly transformed various industries, with e-commerce being one of the most significantly impacted sectors. This paper explores the pivotal role of AI in enhancing the e-commerce customer experience. AI technologies, such as machine learning, natural language processing, and computer vision, are leveraged to personalize shopping experiences, improve customer service, optimize supply chain management, and enhance product recommendations. Personalized marketing, through predictive analytics and consumer behavior insights, enables retailers to offer tailored product suggestions and dynamic pricing, thereby increasing customer satisfaction and loyalty. Chatbots and virtual assistants provide instant, 24/7 customer support, resolving queries efficiently and improving the overall shopping experience. Furthermore, AI-driven inventory management ensures the availability of products and timely delivery, which are critical to customer satisfaction. This paper examines case studies of leading e-commerce platforms that have successfully integrated AI to demonstrate its impact on customer engagement and business performance. By analyzing current trends and future directions, this study aims to highlight the transformative potential of AI in redefining the e-commerce landscape, ultimately fostering a more engaging, efficient, and personalized shopping experience for consumers.

Keyphrases: Artificial, intelligence, role

@booklet{EasyChair:13355,
  author    = {Julia Anderson and Danny Johnson},
  title     = {The Role of Artificial Intelligence in Enhancing E-Commerce Customer Experience},
  howpublished = {EasyChair Preprint 13355},
  year      = {EasyChair, 2024}}