The Impact of Competitive Strategy on Big Data Analytics Adoption: An Information Processing Perspective

EasyChair Preprint 2563, version 3

Abstract

Recent advancements in big data analytics have invoked tremendous attention from both academics and industries. Many researchers refer that the adoption and application of big data analytics could lead to performance impact to organizations, and therefore further affect organizational adoption intention of this technology. However, few researchers study the association between business strategy and big data analytics adoption, and empirical documents in this regard are also scant in the literature. In this study, empirical data from enterprises were collected and analyzed to assess the impact of business strategy on big data analytics adoption. The results supported our hypotheses and the implications are elaborated.

Keyphrases: Big Data Analytics, business stratgy, information processing view, technology adoption

@booklet{EasyChair:2563,
  author    = {Wilson W. H. Weng},
  title     = {The Impact of Competitive Strategy on Big Data Analytics Adoption: An Information Processing Perspective},
  howpublished = {EasyChair Preprint 2563},
  year      = {EasyChair, 2020}}