Privacy in the Digital Age: Navigating Legislative Impacts on Marketing Innovation

EasyChair Preprint 15611

Abstract

Privacy legislation has fundamentally transformed the digital marketing ecosystem, compelling businesses to rethink their data-driven strategies. This paper investigates the dual challenge of adhering to stringent privacy laws, such as GDPR and CCPA, while sustaining innovation in marketing practices. It examines how these regulations affect core areas like data acquisition, consumer profiling, and personalized advertising, highlighting the trade-offs between compliance and creative freedom. By analyzing real-world examples and emerging trends, the study offers actionable insights for marketers to integrate ethical practices with cutting-edge approaches. The research emphasizes the importance of fostering consumer trust, leveraging privacy-centric technologies, and maintaining agility in an evolving regulatory environment to achieve sustainable success in digital marketing.

Keyphrases: Navigating, impacts, legislative

@booklet{EasyChair:15611,
  author    = {Zillay Huma and Laiba Ghafoor},
  title     = {Privacy in the Digital Age: Navigating Legislative Impacts on Marketing Innovation},
  howpublished = {EasyChair Preprint 15611},
  year      = {EasyChair, 2024}}