Download PDFOpen PDF in browserDigital Horizons: The Evolution of E-Commerce with Augmented RealityEasyChair Preprint 1207315 pages•Date: February 12, 2024AbstractThis paper explores the transformative impact of augmented reality (AR) on the landscape of online commerce. This abstract delves into the fusion of digital technology and consumer experiences, charting the journey from traditional online shopping to immersive, AR-enhanced interactions. Through an exploration of key trends, technological advancements, and emerging consumer behaviors, this paper illuminates the dynamic shift in e-commerce paradigms. By showcasing case studies and industry insights, it underscores the potential of AR to revolutionize product visualization, customer engagement, and purchasing decisions. Keyphrases: product, virtual, visualization
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