The Influence of Electronic Shelf Labels on Impulse Buying Behavior

EasyChair Preprint 11204

Abstract

This research paper explores the influence of Electronic Shelf Labels (ESLs) on impulse buying behavior in retail environments. The rise of ESLs has revolutionized the way prices and product information are presented to consumers. As consumers are exposed to dynamic pricing and real-time product information, it is essential to understand how these digital price tags affect their purchasing decisions, particularly in the context of impulsive buying. The study employs a mixed-methods approach, combining quantitative surveys and in-store observations to gather comprehensive data. Through a survey of consumers and on-site observations, we analyze the relationship between ESLs and impulsive buying behavior. Moreover, the study identifies demographic and situational factors that moderate the influence of ESLs on impulsive buying, shedding light on the nuanced nature of this relationship.

Keyphrases: Electronic Shelf Labels, retail environment, streamline operations

@booklet{EasyChair:11204,
  author    = {Lee Kasowaki and Jesus Maxwell},
  title     = {The Influence of Electronic Shelf Labels on Impulse Buying Behavior},
  howpublished = {EasyChair Preprint 11204},
  year      = {EasyChair, 2023}}