Download PDFOpen PDF in browserGateway to Market: Configurating Startups and Industry 4.0EasyChair Preprint 143218 pages•Date: August 6, 2024AbstractAccording to researchers and reports in the field, approximately 90% of startups do not thrive, but this is not attributed to a single factor. Irrelevant or unviable ideas, complex and inadequate business models, as well as the need for sufficient human, financial, physical, and technological resources - in other words, failure is the result of a combination of factors. To better understand these challenges, the study relies on configurational theory, the startup lifecycle, focusing on technology-based startups in the Industry 4.0 to examine combinations of factors that lead to startup success. 120 technology-based startups operating with Industry 4.0 technologies in a globally recognized innovation ecosystem located in the Southern region of Brazil were studied. Using fuzzy-set Qualitative Comparative Analysis (fsQCA), eight distinct configurations were identified that can lead startups to the market. Keyphrases: Configurational Theory, Critical Success Factors, Industry 4.0, Startups
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