Transforming E-Commerce: the Role of Augmented Reality in Enhancing Online Shopping Experiences

EasyChair Preprint 15592

Abstract

Augmented Reality (AR) is revolutionizing the e-commerce landscape by bridging the gap between digital and physical shopping experiences. This paper explores the transformative role of AR in enhancing online shopping, focusing on its ability to provide immersive, interactive, and personalized customer experiences. Key applications, such as virtual try-ons, product visualization, and AR-enabled store environments, are examined for their impact on consumer engagement, purchase decisions, and brand loyalty. The study also addresses challenges in AR adoption, including technological barriers, integration costs, and privacy concerns. By analyzing case studies and market trends, this research highlights how AR is shaping the future of e-commerce, driving innovation, and redefining customer expectations in the digital marketplace.

Keyphrases: Augmented, reality, role

@booklet{EasyChair:15592,
  author    = {Muskan Khan and Zillay Huma},
  title     = {Transforming E-Commerce: the Role of Augmented Reality in Enhancing Online Shopping Experiences},
  howpublished = {EasyChair Preprint 15592},
  year      = {EasyChair, 2024}}