Accessible Tourism in Ecuador: Business Model to Undertake in a Tourist Complex Friendly to All

EasyChair Preprint 3993, version 2

Abstract

The inclusion of people belonging to a priority care group in recent years is increasing in Ecuador. The promotion of labor and social inclusion creates a potential market segment, which for decades was a matter of forgetting and exclusion. The investigation concluded that it is feasible to generate a business model on accessible tourism that allows recreation and leisure of all segments, including tourists and priority attention visitors, particularly people with disabilities, since there is an unsatisfied demand that represents a market opportunity to undertake.The inclusion of people belonging to a priority care group in recent years is increasing in Ecuador. The promotion of labor and social inclusion creates a potential market segment, which for decades was a matter of forgetting and exclusion. This generates that the participation of people with disabilities opens the opportunity to undertake in the field of tourism, since they are considered as multi clients who, in addition, according to studies, make a considerable expense. In addition, it was diagnosed that people with disabilities so far are not adequately satisfied by existing tourism companies, since currently tourism establishments and servers have not greatly innovated their infrastructure to the specific requirements of accessibility and mobility to the environment physical, which are also mandatory according to the Organic Law of disabilities of Ecuador. The investigation concluded that it is feasible to generate a business model on accessible tourism that allows recreation and leisure of all segments, including tourists and priority attention visitors, particularly people with disabilities, since there is an unsatisfied demand that represents a market opportunity to undertake.

Keyphrases: Accessible Tourism, Entrepreneurship, Priority attention Tourists and visitors, business model

@booklet{EasyChair:3993,
  author    = {Gabriel Tite-Cunalata and Diego Carrillo-Rosero and Félix Díaz-Pompa},
  title     = {Accessible Tourism in Ecuador: Business Model to Undertake in a Tourist Complex Friendly to All},
  howpublished = {EasyChair Preprint 3993},
  year      = {EasyChair, 2020}}