Information Technology artifacts for increasing customers’ savings: An example of design science in the car industry

EasyChair Preprint 1864

Abstract

The effective design of technology could facilitate customers’ savings. For example, an Information Technology (IT) artifact focusing on car maintenance and ad hoc services could generate improvements and savings to the car driver. Addressing the lack of IT artifacts aimed at providing savings around car maintenance, and the business opportunity such gap provides, this research-in-progress’ objective is to create an IT artifact that will monitor and analyze vehicle data to discover when it is necessary to offer solutions to detected needs while embedding persuasive design principles to influence drivers’ car maintenance/service behaviors with the goal of saving money to vehicle owners. To do so, this research-in-progress will employ the Design Science Research (DSR) methodology in order to rigorously build and evaluate the IT artifact. Thus, following DSR methodology, the impact of the IT artifact on drivers’ spending on car maintenance as well as the offerings conversion ratio will be analyzed.

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Keyphrases: Car services & savings, Design Science, Persuasive Design, artifact

@booklet{EasyChair:1864,
  author    = {Javier Goikoetxea and Ana Ortiz de Guinea},
  title     = {Information Technology artifacts for increasing customers’ savings: An example of design science in the car industry},
  howpublished = {EasyChair Preprint 1864},
  year      = {EasyChair, 2019}}