Download PDFOpen PDF in browserThe Immersive Frontier: Unraveling the Potential of AR Commerce in E-commerce EvolutionEasyChair Preprint 1288315 pages•Date: April 3, 2024AbstractThis abstract explores the transformative potential of AR commerce in reshaping the evolution of e-commerce and revolutionizing the way consumers interact with online products. Augmented reality technology overlays digital elements onto the real world, offering consumers a seamless blend of physical and virtual environments. In the realm of e-commerce, AR enables shoppers to visualize products in their own space, providing a more engaging and personalized shopping experience. This abstract delves into the various applications of AR commerce, including virtual try-on for clothing and accessories, visualizing furniture in home settings, and previewing cosmetics and home decor items. By allowing consumers to interact with products in a realistic manner before making purchase decisions, AR commerce enhances confidence and reduces the likelihood of returns. Keyphrases: Frontier, immersive, the
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