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A Pictorial Analysis on Florence Official Instagram

EasyChair Preprint no. 1428

16 pagesDate: August 25, 2019


The destination image is realized as one of the underlying factors in destination management. This study aimed to explore the projected image of Florence as a tourism destination in Europe. The projected image was obtained through an analysis of the images of the official Instagram page of the metropolitan city of Florence (@visit_florence). The research used a sample of 1000 photos. Visual content analysis was adopted through photography and text data. The results showed that 679 photos (68%) of all 1,000 photos were associated with three destinations in Florence. 

Keyphrases: destination image, Destination image (DI), Florence, Instagram, Pictorial Analysis, projected image

BibTeX entry
BibTeX does not have the right entry for preprints. This is a hack for producing the correct reference:
  author = {Amir Hossein Qezelbash},
  title = {A Pictorial Analysis on Florence Official Instagram},
  howpublished = {EasyChair Preprint no. 1428},

  year = {EasyChair, 2019}}
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