A Pictorial Analysis on Florence Official Instagram

EasyChair Preprint 1428

Abstract

The destination image is realized as one of the underlying factors in destination management. This study aimed to explore the projected image of Florence as a tourism destination in Europe. The projected image was obtained through an analysis of the images of the official Instagram page of the metropolitan city of Florence (@visit_florence). The research used a sample of 1000 photos. Visual content analysis was adopted through photography and text data. The results showed that 679 photos (68%) of all 1,000 photos were associated with three destinations in Florence. 

Keyphrases: Destination image (DI), Florence, Instagram, Pictorial Analysis, destination image, projected image

@booklet{EasyChair:1428,
  author    = {Amir Hossein Qezelbash},
  title     = {A Pictorial Analysis on Florence Official Instagram},
  howpublished = {EasyChair Preprint 1428},
  year      = {EasyChair, 2019}}