A Typology of the #DisTwitter Community

EasyChair Preprint 6955

Abstract

In 2019, Disney parks had a total of 155,991 million visitors across the globe (Smith, 2020), including Walt Disney World and Disneyland (California, Hong Kong, Tokyo, Shanghai, and Paris). The communal bond of Disney park discussion between Twitter users creates a cultural connection and deep engagement (Bentley et al., 2021), supporting the Yalcin (2020) social media marketing model of consumers exchanging useful Disney park information with one another. The #DisTwitter community includes global conversations discussing the parks and included concepts. In a preliminary social media analysis, 735k users have tweeted about Disney parks between January 1st to March 31st, 2021. With a large amount of tweet volume, researchers need to understand the authorities in the #DisTwitter community. Previous studies explored the trust and credibility given to the influencer account and the users' influence over topical public opinion (Saima & Khan, 2021), along with research focused on mega-influencers, micro-influencers, and nano-influencers (Isyanto et al., 2020; Pophal, 2020; Saima & Khan, 2021; Zhang & Zhao, 2020). However, there is minimal research around the influence and usefulness of a specific community, such as the #DisTwitter community.

Keyphrases: Hospitality, Tourism, food

@booklet{EasyChair:6955,
  author    = {Will Henderson},
  title     = {A Typology of the #DisTwitter Community},
  howpublished = {EasyChair Preprint 6955},
  year      = {EasyChair, 2021}}