Download PDFOpen PDF in browserPhygital Boom May Lead To Luxury ImplosionEasyChair Preprint 13944 pages•Date: August 12, 2019AbstractAbstract—The Luxury Market currently faces a consequent growth of the use of Phygital Marketing tools, applied in Retail floors, to face some new challenges. However, these tools can be poorly applied and might not seem relevant to every single prospect’s eyes. In this article, we will raise questions, then try to understand the consequences of the Phygital strategy, nowadays in the Luxury Retail sector. Keyphrases: Phygital, Retail excellence ersatz, customer journey
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